Lily designs the future.



I believe that being a designer is a way of operating; it's a different way of making choices and asking better questions.


We all make choices, which means everyone is constantly "designing" their reality. Calling yourself a designer is becoming aware of the intention behind what you put out into the world.


I'm Lily, a young American designer from North Carolina - now, a Rotterdam local.

I currently collaborate with Zeewaardig Service Design, Changeist, and DSM’s Global People & Organization Team as a freelance consultant operating at the intersection between design thinking, experience design, organization design, and strategic foresight.

I'm a 2017 graduate of Willem de Kooning Design Academy as a Social Designer with a focus on Gamification and the theory of play. That means I investigate how we live and why, and how we'll live in the future; fused with a belief in the power of play as a driving force of change. Since I believe design is a way of operating, asking questions, and solving problems, I call myself a design thinker. I design processes, experiences, and concepts about the future of human interaction. Designing new ways of operating as a collective (society, organization, community) is what I really care about. I use my sharp creative-problem solving skills and natural organization of complexity to bring clarity, insight, and sensibility to any team. I put insights from psychology, sociology, and philosophy into practice. I dream of how the world could be and how design could get us there.  

Does it sound like a match? Send me a note about how we might collaborate on your next human-centered project.

take a look at my CV here

read an article i wrote about social design here


Let's talk about re-imagined processes / creative leadership / design ethics / futures / practical philosophy / abundance / the power of play / design for wellbeing / culture & community



wanna chat? perhaps work together?

get in touch at

exploring 'social' media here: